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Digital Marketing

The Sharp Contrast Between Online and Offline Marketing

    Whatever type of business you have, you cannot do away with marketing. Marketing is basically all about finding ways to present your products or services in ways that would sound exciting to your target customers in order for you to sell. It might sound so simple, but if you are a business owner, you know that it’s rather more complicated. Marketing works best when it’s fresh and creative because it catches the interest of your potential buyers. However, it’s difficult to think of something that someone else hadn’t thought of yet. This is one of the many reasons why it costs a lot of money to employ marketing agencies for your products.

    This could cause you a lot of headache if you are on a tight budget, like when you are just starting out on your business venture. You might think that all hope is lost, but it’s not. In fact, there is an alternative marketing strategy for you that is actually better than offline marketing, not to mention a lot more practical.

    Rather than signing up for offline marketing campaigns that will surely cost a fortune, you can instead go for online marketing services. Both of them have their own pros and cons so let’s try to compare the two.

    Round One: Cost

    Offline marketing tends to demand manpower therefore it costs a lot. You will need a lot of people to lay out plans and to act on them. There is also the cost of materials. For instance, your marketing strategy involves mailing information to potential customers. This means that you will have to spend money in printing and mailing your materials. In online marketing however, the world is at the tip of your fingertips. There is no need to pay for printing or postal services. There can also be fewer people involved in the brainstorming process for your strategies. In this round, online marketing wins, hands down.

    Round Two: Range

    In offline marketing, when you plan to reach out to potential customers through the mail, you have to secure the actual addresses. There is little or no way to predict whether the people you are sending your promotional mail would be interested in your products. The printed materials you paid for could end up starting the weekend barbecue party for all you know. In online marketing however, most of the emails you gather are the ones who willingly subscribed for your newsletters. Maybe not ALL of them, but at least a big part of your audience is actually interested. You will know that your efforts are not futile at the very least.

    Round Three: Effectiveness

    Depending on your target, the effectiveness of these two different campaigns varies. For instance, if your potential customers involve the youth, then there is a high probability that offline marketing won’t be as successful as online campaigns. It’s a common fact that the younger generation live out the majority of their lives online. Imagine the possibilities! You can utilize social media such as Facebook, Twitter, Instagram and Youtube for your marketing. However, not everyone is connected online. There are still a number of people who shy away from the gift of technology. If it happens that your target consist of people not likely to be online, then it’s probably better for you to employ offline marketing.

    In many cases, businesses incorporate offline and online marketing strategies together. For example, ReachFire marketing uses social media, such as there Twitter account (ReachFireSEO) for help in online marketing where they help people find the best Salt Lake City SEO. It is a great idea, albeit costly. On a general note, online marketing is still the most practical and convenient way to present your products and convince your customers. There are many factors that could influence your choice when it comes to marketing and the decision is yours to make. Online marketing has unlimited possibilities while offline ones have several restrictions.

    To cite an example, offline campaigns use strategies such as giving discounts and coupons. They also work by giving out loyalty cards to customers. These are definitely effective. How about in online campaigns? Well, these can be utilized in online campaigns too, at a much lesser price! Instead of giving out printed coupons and vouchers, you can just send a code to your customer instead. The ease and the practicality of online marketing … simply insurmountable!

    Make the right choice for your business!

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